Userhub

Mobile Application Development

August 7, 2015

Mobile application is software that is designed to specifically run handheld devices such as smartphones and tablets. Just like mobiles came about to exist as people could carry the analog phones around, these apps came to exist because people are not always in front of their desktop. A lot of the features that are available in the full size desktop application are not always available in the mobile application of the same software. The experience of using both varies as well.

In the tables below, we can see how different platforms have ben performing over the years. The reason some are profoundly common amongst users while others aren’t is the user experience they get from the respective platforms.

Period Android iOS Windows Phone BlackBerry OS Others
Q1 2015 78.0% 18.3% 2.7% 0.3% 0.7%
Q1 2014 81.2% 15.2% 2.5% 0.5% 0.7%
Q1 2013 75.5% 16.9% 3.2% 2.9% 1.5%
Q1 2012 59.2% 22.9% 2.0% 6.3% 9.5%

Source: IDC, May 2015, Number of shares in the market.

People are always on the move and want easy access to everything through their devices. If your business has a mobile application it not only makes a good impression on the user but also makes it easy for them to keep up with your business updates and reinforces your business brand through user loyalty, Even if mobile traffic does not lead up to sales it has still become a crucial part of web traffic as depicted in the statistics collected via Shopify. Based on Shopify data 50.3% of all ecommerce traffic are generated via handheld devices.

How we can help

We evaluate your requirements and implement those into user-centered design. User research is conducted to ensure your anticipated users’ satisfaction by identifying their needs and limitations. Our User-centered approach helps us to make sure your mobile application is valuable to the users and it meets your business goals. We conduct Usability testing throughout the research, design and development phase of the product. Our iterative usability testing ensures bugs are found and fixed early on in addition to features being designed as per the user’s benefit. We understand that an effective mobile application development can only happen when we know the users. This is why our experts are keen on an user centered design approach towards making a mobile application that is of benefit to the users.