Graphic Design is a process of planning and creating visual communication strategies, messages and materials for the target audience. A good design process involves methods, tools, and techniques of fine art, visual design, and communication theories. The designed product must be acceptable, persuasive, and aesthetically pleasing to the audience.
In our Certified Graphic and Visual Designer program, you will learn the tools, design process, and techniques of designing effectively in real-world projects. The Course consists of three major components:
Learning how to draw properly includes learning about perspective and the different visual elements such as shape and form, light and shadow, positive and negative space. You will learn the various fundamentals of fine art and how to apply them. After completing the course, you will be able to create your own illustrations for your own projects.
Typography can influence how a person reacts to your design. It is used not only to make your design stand out but also to add meaning to your content. In this course, we will teach you how to create your own typeface. You will learn how you can use different typefaces to create hierarchy in your information.
Colour is an important part of the design process. Colour can affect how a brand or design is perceived. We will teach you what each color symbolizes so that you can apply your understanding to your work accordingly.
In this part, you will learn the use of Adobe Illustrator, Adobe Photoshop, and Adobe InDesign. The design tools will help you to utilize your fine art skills from the first part of this course. You will learn to create vector-based illustrations, layout design, image editing, manipulation, and communication materials design for different media.
The design has been there even before the time of technology. You will learn the history of design to understand how it has evolved over the centuries across cultures. Classes on different principles and theories will help you to get a clear concept and perspective on how to create visually appealing designs. Aesthetic design helps you to imprint your message on the minds of people. It is about giving your audience a pleasurable experience through your design. We put special attention to make sure you learn how to create aesthetic designs.
Branding is how you establish your company in your customer’s eyes. During the course, you will explore different brands around the world to understand how they communicate their message to their customers. We will show you how to develop a complete brand guideline based on a brand’s philosophy.
By the end of the course, you will be able to create your own illustrations for your projects and create more meaningful designs.
Students who have passed HSC/A-Levels or equivalent examination are eligible for enrollment.