Brand Identity & Communication Design

A brand is how we feel about a product or service. We love brands that serve to our need and purpose, that add value to our lives. Brand Identity and Communication requires understanding of the people’s needs and expectations. Understanding of the target audiences, and communicating based on their needs are the keys to successful campaigns.

Human-centered communication design help us understand the effective channels of dissemination, content that need to be delivered and formats that are appropriate for the target audience. The purpose of this course is to educate design and communication professionals create foundation on the methodologies and principles of brand identity design and human-centered communication.

In the course, you will learn how to create a brand from scratch, design its identity, conduct research, and design communication strategy and materials for the different communication channels. At the end of this course, you will be accustomed with human-centered design, brand identity design, and designing communication campaigns for your brands.

What you will learn

• Fundamentals of communication design
• Advanced methodologies of Graphic and visual design
• Foundation on human-centered design
• Research methodologies and techniques of conducting a research
• Fundamentals of creating a products and services based on human needs
• Principles and fundamentals of brand identity design
• Methodologies and techniques of human-centered communication design
• Content strategy, content design, and storytelling
• Fundamentals of designing for aesthetic pleasure
• Design projects guided by a mentor

Eligibility

This course is for those who have previous experience in graphic design, communication, marketing, and relevant fields.

We believe everyone has the potential to learn and improve their skills. If you believe you are eligible for taking this course, please let us know.