Information Architecture

Information Architecture is how you organize your digital content or data so that the end users can easily find what they are looking for. Any good Information Architecture is semantic and allows the users to easily pick up clues on where to find what they require. IA is equal parts art and science. For someone to organize the data properly it is very important to know their target audience and what they require from you.

Why is IA Important?

If a user is unable to find what he is looking for, it will leave him frustrated and chances are he will be unwilling to visit your site again. Information Architecture presents the users with structured information that allows them to easily accomplish their tasks. An Information Architect usually has a sound understanding of how a user uses a particular feature. If a user logs into a hospital website, how does he know that it is a hospital’s site? It is usually because the information he sees instantly helps him to relate his past experiences of an actual hospital with that of the site.

Information Architecture is very important when you are designing the User Experience, as the Information Architect is designing how the user will perceive the data on the website and how they will navigate around the site to complete their tasks.

Principles of Information Architecture

There are 8 principles that you have to keep in mind while designing your information. They are:

  1. The Principle of Objects
  2. The Principle of Choices
  3. The Principle of Disclosure
  4. The Principle of Exemplars
  5. The Principle of Front Doors
  6. The Principle of Multiple Classification
  7. The Principle of Focused Navigation
  8. The Principle of Growth


Continued to: Principles of Information Architecture- Part I



Eight Principles of Information Architecture by Dan Brown